proven strategies for health care marketing « Competitive Edge Healthcare & Medical Practice Marketing – Boca Raton, FL

A Common Accounting Mistake Your Practice Should Avoid

Every medical practice should have an accountant, specifically, a certified public accountant (CPA). Your CPA should not only do your taxes each year, but also provide you with financial statements on a regular basis. I’d recommend reviewing your profit and loss statement and your balance sheet with your accountant on a monthly basis. Don’t try [...]

More lessons from Park City - Reach more patients with local newspapers

Greetings again from Park City, Utah. My mountain vacation has been both busy and relaxing. Yesterday’s hike to 9000 feet delivered spectacular views of the Jordanelle Reservoir and the Uinta mountains to the north. Last night, we enjoyed the weekly free concert at Deer Valley with friends. I’m looking forward to playing golf on the [...]

Lessons from Park City – What are your patients telling their friends and family about your practice?

Greetings from Park City, Utah, where I’m spending a week in the mountains on vacation. This is a great time of year to get a break from the heat and humidity in Florida. Although I wasn’t expecting it to be in the upper 30’s when I woke up this morning, it’s certainly a pleasant change.

I’ve [...]

Direct mail is still an effective marketing method to reach new patients

Direct mail isn’t dead. Even in this electronic age of e-mail, websites, social media, and search engine optimization, direct mail can be a profitable tool for marketing your medical practice. Many healthcare specialties can use direct mail to reach new potential patients very cost effectively. List compilers have access to a plethora of demographic and [...]

How to maximize your investment using print advertising

In this age of electronic media, print advertising in newspapers and magazines still appears to provide a very good return-on-investment for certain healthcare specialties. Affluent women still frequently read upscale magazines and since women make up a majority of the decision makers when it comes to choosing a medical or dental practice for the household, [...]

Use an on-hold message to communicate with patients

When patients call your office it’s inevitable that occasionally they have to be placed on hold. Even well-staffed healthcare practices can’t avoid this. You certainly want to minimize the occasions that you do place patients on hold, but when you do, I strongly suggest that you use an “on-hold” message in your telephone system. As [...]

Most medical practices must overcome stumbling blocks in order to grow

All businesses, medical practices included, go through various growth stages. New medical practices in their “formative” years can experience significant growth, but often plateau before reaching the next level. This plateau is referred to as a “nexus point”.

Even mature medical practices in their “normative” years reach a plateau. This is especially true when trying to [...]

The Key To Marketing In This Economy

The last two years have been difficult for Americans because of the downturn in the economy. Almost every area of business has been affected – medical and dental practices included. Even many medical practices relying on insurance reimbursement have felt the decline. Many of their patients have lost their insurance through job loss or their [...]

Branding vs Direct Response – Which Is Best For My Practice?

I’m asked frequently how important Branding is to a healthcare practice. My answer is “it’s critical”. Every potential patient (and referring physician) is asking themselves a critical question that your marketing message has to answer “Why you?”. Branding helps you differentiate your practice from your competition and provides the answer(s) to the question “Why You?”.

I’m [...]