Every medical practice should have an accountant, specifically, a certified public accountant (CPA). Your CPA should not only do your taxes each year, but also provide you with financial statements on a regular basis. I’d recommend reviewing your profit and loss statement and your balance sheet with your accountant on a monthly basis. Don’t try [...]
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Social Media has emerged as one of the fastest growing marketing tools for healthcare practices. More and more people are using social media, not just to communicate with friends and family, but also to share information with those that they know. Often times they share information and recommendations about companies that they are passionate about. [...] All businesses, medical practices included, go through various growth stages. New medical practices in their “formative” years can experience significant growth, but often plateau before reaching the next level. This plateau is referred to as a “nexus point”. Even mature medical practices in their “normative” years reach a plateau. This is especially true when trying to [...] The last two years have been difficult for Americans because of the downturn in the economy. Almost every area of business has been affected – medical and dental practices included. Even many medical practices relying on insurance reimbursement have felt the decline. Many of their patients have lost their insurance through job loss or their [...] I’m asked frequently how important Branding is to a healthcare practice. My answer is “it’s critical”. Every potential patient (and referring physician) is asking themselves a critical question that your marketing message has to answer “Why you?”. Branding helps you differentiate your practice from your competition and provides the answer(s) to the question “Why You?”. I’m [...] |
    
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