health care marketing « Competitive Edge Healthcare & Medical Practice Marketing – Boca Raton, FL

A Common Accounting Mistake Your Practice Should Avoid

Every medical practice should have an accountant, specifically, a certified public accountant (CPA). Your CPA should not only do your taxes each year, but also provide you with financial statements on a regular basis. I’d recommend reviewing your profit and loss statement and your balance sheet with your accountant on a monthly basis. Don’t try [...]

More lessons from Park City - Reach more patients with local newspapers

Greetings again from Park City, Utah. My mountain vacation has been both busy and relaxing. Yesterday’s hike to 9000 feet delivered spectacular views of the Jordanelle Reservoir and the Uinta mountains to the north. Last night, we enjoyed the weekly free concert at Deer Valley with friends. I’m looking forward to playing golf on the [...]

Lessons from Park City – What are your patients telling their friends and family about your practice?

Greetings from Park City, Utah, where I’m spending a week in the mountains on vacation. This is a great time of year to get a break from the heat and humidity in Florida. Although I wasn’t expecting it to be in the upper 30’s when I woke up this morning, it’s certainly a pleasant change.

I’ve [...]

Reach more patients with a Facebook Fan Page for Your Practice

Social Media has emerged as one of the fastest growing marketing tools for healthcare practices. More and more people are using social media, not just to communicate with friends and family, but also to share information with those that they know. Often times they share information and recommendations about companies that they are passionate about. [...]

Direct mail is still an effective marketing method to reach new patients: Part 2

In my previous blog post, I discussed how even though we are in an age of electronic media, direct mail can still be an extremely profitable way to acquire new patients for many healthcare specialties. One important factor is to use a reputable list compiler to provide you up-to-date data and utilize the many demographic [...]

Direct mail is still an effective marketing method to reach new patients

Direct mail isn’t dead. Even in this electronic age of e-mail, websites, social media, and search engine optimization, direct mail can be a profitable tool for marketing your medical practice. Many healthcare specialties can use direct mail to reach new potential patients very cost effectively. List compilers have access to a plethora of demographic and [...]

How to maximize your investment using print advertising

In this age of electronic media, print advertising in newspapers and magazines still appears to provide a very good return-on-investment for certain healthcare specialties. Affluent women still frequently read upscale magazines and since women make up a majority of the decision makers when it comes to choosing a medical or dental practice for the household, [...]

Use an on-hold message to communicate with patients

When patients call your office it’s inevitable that occasionally they have to be placed on hold. Even well-staffed healthcare practices can’t avoid this. You certainly want to minimize the occasions that you do place patients on hold, but when you do, I strongly suggest that you use an “on-hold” message in your telephone system. As [...]

Build trust and communicate your credentials with marketing resumes

Many physicians, dentists, audiologists, and physical therapists, have Curriculum Vitaes (C.V.’s). These “resumes” typically list their credentials and experience including education, any board certifications or fellowship training, and specialized experience. But, can a C.V. really be compelling as a marketing tool? Does a patient really care where you went to school?

Most patients want to have [...]

Are printed or electronic brochures right for your practice?

Many practices currently have a brochure about their medical practice. It may outline the services you provide and a little bit about your background and experience. It may be professionally designed and may contain photos specific to your practice (such as the faces of the medical staff, your building or office, or advanced technology and [...]