It’s one of the most common deadly sins of healthcare practice marketing. You MUST avoid it if you’re going to market your practice PROFITABLY.
If you’ve ever heard the term, “If you throw enough spaghetti against the wall, eventually some of it will stick”, then you know what I mean. Spaghetti marketing is any series of random, inconsistent marketing efforts that many practices use to market their services. Those that do it typically haven’t put very much thought into their marketing efforts.
An example: Ever had a dip in your practice volume and reacted by throwing together a print ad just before the newspaper’s deadline? Then you’re GUILTY.
There’s a very simple solution!
If you want to avoid “Spaghetti Marketing”, you’ve got to have a MARKETING PLAN.
A WRITTEN marketing plan. One that enables you to follow it, step-by-step, so you can methodically and strategically implement your marketing consistently.
Here’s what your plan should include:
- Clear goals
- A realistic budget
- A marketing system
A system? Absolutely!
Your plan should also include steps to:
- Enhance your image
- Reconnect with existing patients so they come back for additional services (and refer others)
- Market to the other Doctors to build relationships & gain referrals
- Use only the most cost-effective external advertising media in your market
Don’t have all of your eggs in one basket. Spread your risk by going after the “lowest hanging fruit” and you’ll reap greater returns.
If you’ve never had a written marketing plan, contact me and I’ll be happy to assist you.
Proven Strategies for a Strong, Profitable Practice!
Rich Hachenburg
Founder of Competitive Edge Healthcare Marketing
P.S. Feel free to leave a comment below about your experience with Spaghetti Marketing
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