It’s been a difficult year for many practices due to the economic challenges. But if you’ve remained profitable this year (and I hope you have), you’re most likely going to have a tax liability early next year. One way to significantly reduce your practice’s income taxes is to invest in any marketing tools your practice will need before the end of the year. ALL marketing expenditures are 100% tax deductable.
If your practice will need any marketing tools (or staff training) next year to implement an effective marketing plan and take your practice to the next level, you should consider investing in those tools now, before the end of the year. Doing so will allow you to deduct those expenses in the current year and reduce your tax liability.
Here is a checklist of important marketing efforts you should consider investing in before the end of the year:
- Staff training – front desk training to handle inbound calls, training staff to cross-market ancillary services & ask for referrals, and Practice Rep training to build your referral base. Take the opportunity to prepare your staff so they’re ready in 2010 to help you take your practice to the next level.
- Web site updates and search engine optimization – if your web site needs updating or needs more exposure through effective SEO.
- Marketing collaterals – if your brochures don’t reflect the professional image you need to build your brand or you need additional tools to market individual service lines or products.
- On-hold message – develop a recorded message for callers to listen to when placed on hold. Studies show that callers will stay on hold longer and be less likely to abandon the call with a professionally recorded on-hold message.
- Marketing resumes – take your CV to the next level with a “marketing resume”. Every doctor or practitioner should have this tool. Include a professional picture that’s warm and inviting, as well as details about the practitioner’s patient care philosophy to create an emotional connection with new patients (and referral sources) before they even meet you.
- eBrochures – set your practice apart from the competition with the latest state-of-the-art communications tool. An eBrochure can easily be emailed or downloaded from your web site.
If you’d like help determining what’s most important for your practice in 2010 or need help creating any communications tools or training your staff, contact me for assistance.
Proven Strategies for a Strong, Profitable Practice!
Rich Hachenburg
Founder of Competitive Edge Healthcare Marketing
P.S. Let’s connect on Facebook, Twitter, LinkedIn, and Plaxo.
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